I tried to name a drink after myself

I invented a drink. Espresso, a little maple, a lot of confidence. I named it The Bram and I wrote it on the board in my own hand.

It sold 0. Not few. 0. People read The Bram, paused, and ordered the Tarrazu.

Della watched this for 2 days, then quietly rewrote the board. Same drink, now called the Maple Cortado. It sold 9 the first morning. She did not gloat, which was somehow worse than gloating.

The lesson, which I am writing down so I stop relearning it, is that nobody orders your ego. They order the thing the drink actually is. A name should tell a stranger what they are about to drink, not how pleased you are with yourself. The maple cortado is still on the board. My name is back where it belongs, which is nowhere near the menu.